LIFE WORKS COUNSELING

A group of licensed therapists and counselors were establishing a new practice that would focus on the total person. The practice wanted to establish a brand that would reinforce their mission of letting clients awaken to their full potential and grow as an individual. The brand needed to contrast in the market against the more conservative look and feel of other practices. After several strategy sessions with the client and refinement of the design,
brief a mark was developed that conveyed the energy and uniqueness
of the practice.